What Does Accountability Even Mean?

What Does Accountability Even Mean?

Listen to my discussion about the power of personal accountability on the Black Equity Podcast

It is amusing what preconceived notions people have about hiring an accountability coach.

Some assume I will be a drill sergeant yelling at them for not hitting deadlines while others come believing I have some magic money attracting trick.

I am quick to share that is not what my service actually entails. There is no yelling, there are no get rich quick schemes. There is me, you, the truth of where you are at, and the vision for where you are going.

I want to provide some context to my unique approach to coaching but before we dive in…

You may be asking yourself, is booking an accountability session right for me?

If you are ready to:
Overcome the fear of starting a new business.
Organize for growth
• Get out of your head to take action.
• Challenge your fear of failure.
• Fight imposter syndrome
Get help prioritizing your efforts…

…then yes you should book a dream builder session to get started.

Some challenges I can help you with include:
• Building an online brand
• Starting an e-commerce store from scratch
• Finding the right resources
• Creating a marketing plan of action
• Identifying opportunities to monetize your business model
• Reviewing your website to increase conversions

Sound appealing? Dope. Let’s dive in.

What actually happens in an accountability session?

We will take a deep dive into your goals to outline a detailed vision of what success looks like for you. Why? Because every person has their own vision of success.

Example: Some families measure success not by your educational pedigree or accomplishments but by how well you raise your children.

This is not the same as my personal definition of success. For me, my success is defined by how many people I can mobilize to achieve their goals.

It is important to know what you want for yourself, not what others want for you when you come book a call. This means I will ask some questions to be sure I can provide the right resources and guidance for YOU.

Wait, Tirzah then what does accountability mean when working with you?

Accountability coaching means reminding you of what you are working towards when tasks feel too hard, you are too tired(like I am while writing this post), or you fall short. Learn how to get people to put some RESPEK on your name as you build your brand even if you are considered the black sheep in your family for wanting to do something different than staying in a 9-to-5.

Ultimately, I help you to rewrite narratives that shape your current reality to foster new habits.

“Accountability is the difference between making decisions instead of choices.”


This process requires honesty with yourself and me. I will help you build systems, network contacts, and lists of resources to maximize your growth potential.

It isn’t all work and no play though. I will also be there to celebrate your wins with you every step of the way and isolate ways you can do even better the next week.

“People will give you 1000 reasons why they can’t but will hesitate to give you 1 why they can. Even if the same tools are available. The same 24 hours in a day. “


I could talk about helping you all day, but I will let my clients take it from here.

Let me introduce you to, Keheira. She can share first-hand what the accountability experience is like.

“With Tirzah’s help I was able to really focus and get things done that I had been putting off for months in regard to moving my business to consulting. Not only was the planner helpful but just changing my mindset on how I look at my goals while filling it out really pushed me to get things done faster than expected.

I would definitely recommend you work with her if you have a goal and need a push or just have an idea and want someone to help you break it down then hold you accountable.

I’m already planning on booking her for my next idea and would happily send anyone else that feels “stuck”/overwhelmed with an idea to book with her.”

Want to be my next success story? Book a consultation to get started with accountability coaching.

Want to check out the books mentioned in the Black Equity podcast? Use my affiliate link to grab them from Amazon.

The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley and William D. Danko
The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz and Janet Mills
Chameleon Aura by Billy Chapata
The Mastery of Self: A Toltec Guide to Personal Freedom by Ruiz Jr, don Miguel (Author)

Books, the Cheatcode to Life

I asked my dad what began his love for reading. When I was growing up he always had a book in his hand and was listening to self-help cassette tapes before we called them audiobooks.

He grew up in Alabama in a place where everyone still has their accents for the most part.

He said when he was 8 years old he listened to a tape of a recent sermon Martin Luther King had just done in the library.

As he was listening MLK, he realized that he didn’t speak like anyone he knew even though he was from the south too.

My dad was pretty entrepreneurial and wanted to be taken seriously so he began carrying a dictionary and memorizing every single word one by one. 

He didn’t realize how unapproachable his vocabulary had become until he got a bit older and his family couldn’t understand him anymore.

He started reading more and more to gain better context.

I’ve never known why my dad didn’t have a accent. I just assumed school ironed it out. Now I know it was combination of inspiration, volition, self-awareness, and a ton of books. 

Martin Luther King inspired my dad to read and my dad inspired me. Pretty dope.

What is your favorite book? Share why you love it in the comments below.

Count Your Wins: My One Step Guide to Improving Your Outlook Daily

Photo Credit: Jess Watters

Self-care is such a buzzword right now…so here I am throwing this post out there for anyone who is willing and able to read it.

As someone who has…

  • Read an excessive amount of self-help books searching for answers.
  • Faced the fact that I have 1000 ideas per day and only 24 hours.
  • Been through my own personal hell and back a multitude of times.
  • Been super overwhelmed by life, debt, shortcomings etc.

The best advice I can give is to…keep a journal.

(This is the part where you picture me on a soapbox)


Keeping a journal is one of the best possible gifts you can give yourself because it shows progress.

  • See all the things you have overcome.
  • Give yourself permission to boast about your wins.
  • Share honestly with yourself about what could be improved.
  • Create a timeline of how much you were able to endure and keep going.
  • Gain clarity to see patterns in the ebb and flow of when you are inspired and when you are overwhelmed.
  • Fight off the negative talk of others in your mind with receipts of your progress.

…and most of all be the hero in your own story.

We move through time in such a linear way, we sometimes forget to look at how far we have come.

When we become so damnenveloped in trying to get where we want to be, we often also forget where we are now.

(I am super guilty of this so I can speak from experience. And believe me, I get it. You have goals. I do too. However, we have to be aware of what steps we are capable of now, in the present, to get there.)

Be gentle with yourself. All you have is now. Today. This moment. 
You DO NOT have to write a book.

It can literally be as simple as a list of 3 things you are grateful for today and 3 ways you can improve for tomorrow.

Start each day with intention and end each night in reflection.
Watch how quickly your life changes and how much peace will flow into your world when you can sleep knowing you get a fresh chance to start again tomorrow with notes on how to do and be better.

Whether you are like me and keep a notebook in every corner of your room, use a Panda Planner, use The 5-minute Journal or the back of bill envelopes that are stressing you out…

Find a way to get what is circling your mind out on paper.
Powerful things happen when your thoughts are manifested on a page in pen.

Count your wins and watch how many cool things you make happen daily.

Okay. That’s it. Thanks for coming to tonight’s TedTalk.

*steps off soapbox*

Choose your own adventure in the comments:

  • Are you badass and already keep a journal? Share how you like to organize yours below.
  • Do you use a purchased journal or planner for reflection? 
    Share which one is your favorite in the comments. (If you don’t have one yet, here is an awesome list curated by the team over at GirlBoss)
  • Want ideas on how to start a journal? 
    Shoot me an email at social@yeshoneycollective.com with the headline “Journal Ideas! Please!” and I will send you over my list.

MoneéMoves & YesHoney Collective LLC


How to choose the right name for your website.

Keep it SHORT

  • 1–2 words x 1–2 syllables when possible
  • No weird spellings(make it memorable)
  • Ends in “.COM”


  • YouTube.com
  • LegalZoom.com
  • Snapfish.com
  • Google.com
  • Target.com (Because I love Target..)


Build a list of 10–20 keywords that relate to your brand and use www.namemesh.com to pair words until you find a few suitable pairings that have a domain available.


Here’s a quick video tutorial where I walk you through the domain appraisaltool along with Name Mesh.

Watch Tutorial

Important! Be sure to check for trademarks 
Once you settle on your top 3 names. Check the Trademark database to ensure they are available.

Keep it SOCIAL

Once confirmed, you can use Namechk to register your domain and social accounts.

What are your quick tricks for choosing a business name? Share your thoughts in the comments.

Twitter Growth Guide by Moneé Moves

Photo by freestocks.org from Pexels

336 million people are active on Twitter

Fun Fact: 12k of them retweeted my viral post. That’s 3.5% of Twitter.

Entrepreneurs and Small Businesses Can Use Twitter to:

  • Communicate with your primary and secondary audiences/customers
  • Gather content ideas and keep track of the latest news, photos, videos, etc.
  • Connect your clients, authors, and other professionals
  • Promote their work
  • Conduct consumer research via the Analytics Dashboard. Convert your Twitter account to a Business Twitter account.

Know your audience

  • 40% of Twitter users are 18–29 years old
  • Twitter Mix: 25% Black, 25% White, 20% Hispanic
  • Over 20% of Twitter is college graduated
  • 42% of Twitter make $30k-75k

Before getting started

Consider if you should have both a professional Twitter profile and a personal Twitter profile or just a personal brand.

Introduce Yourself

Create a Soulful & Searchable Bio

  • Who are you?
  • What do you do?
  • Why are you someone people should follow?
  • What are 2–3 popular hashtags relative to your industry?

Action: Take 5 minutes to create your Soulful & Searchable Bio

Create Twitter Lists

Lists allow you to organize the people you follow by category so that you can easily see what subjects are trending in a specific subject

Use the settings icon that appears on each image of a person you follow to add a person to a specific list/create a list.

Sharing is Caring

Create Soulful & Searchable Content

  • Use hashtags (#). Tweets with hashtags generate 33% more engagement. Tweets with 1 hashtag perform better by 69% than posts with two.
  • Tag other account handles(@).

Action: Tag me @TirzahMJ on Twitter if you are finding this article helpful.

  • Promote hashtag-friendly events. #YHCBrunch is mine.
  • Tweets with the most engagement are 71–100 characters
  • Use line breaks to grab people’s attention.
  • To boost your following quickly, go live using Periscope. Tweet 30 minutes before to go live to let people know what topic you will discuss. Then sign on when you’re ready to start a live conversation with your audience.
  • Unlike other social media platforms, you can tweet up 30+ times a day without upsetting your audience as long as you are providing value. Share a lot of content(even if it is not your own)
  • Put links 25% of the way into your tweet to optimize for engagement and use a URL shortener like https://bitly.com to keep things professional.
  • Include photos on your posts to boost engagement by an average of 34%.
  • Use verbs & adverbs in your tweets. Use http://www.hemingwayapp.com/ to be sure your content is concise.

Unspoken Twitter rules

First Rule of Twitter. You Don’t Talk About Twitter.

  • DON’T YELL AT PEOPLE!! Only use one exclamation mark in your posts and leave the caps lock off. It causes anxiousness, and not in a good way. You can add one at either the end of your first sentence or the end of your last.
  • Do NOT write “Check out my latest …” or “Click here” ever. Get straight to the point.
  • Do Not talk about yourself too much in your tweets. Twitter is passive-aggressive and will pass on hard sells.
  • Don’t @ people unless you are adding value to the conversation.
  • End as many tweets as you can with a call to action or a question. This will boost your engagement
  • Do not be overly negative. People use social media as a means of escapism. Being critical is fine, but negativity isn’t beneficial for growth.
  • Be someone you would want your children/siblings to look up to. You never know who you are inspiring.

For best results, posts on Mondays-Fridays from 8am-10pm

Thanks for reading! Need help creating an actionable goal plan? I am a business and tech accountability coach. Book a call with me to get started: https://rebrand.ly/MoneeMovesDiscovery

What questions do you have about Twitter? Ask below.


Demographics of Social Media Users and Adoption in the United States. (2018, February 05). Retrieved March 23, 2019, from https://www.pewinternet.org/fact-sheet/social-media/

Best Free PR Tool for PR Professionals 2019 – AnswerThePublic

AnswerThePublic is a tool created by the team behind CoverageBook software which helps teams quickly make coverage PR reports.

Similar to the Google auto suggestion feature, AnswerThePublic allows marketers to leverage big data gain a deeper understanding of their audience using natural language search results.

By looking at the way users are querying search, PR professionals can develop a list of questions to develop story ideas that inform their audience about topics tangent to core search results.

The tool is completely free to use and invites users to join a beginner’s email course on how to use the tool. The interface is highly simplistic much like standard search engines but offers filters for language and keyword to generate a list of questions relative to the search topic.

For $99/month, the pro plan that offers unlimited searches, public language + location based results, photo high-res images, saved reports, person unlimited team members, and additional visibility settings.

Pros to using AnswerThePublic

AnswerThePublic offers a visual map of potential content ideas related to the initial query based on search results.

Cons to Using AnswerThePublic

Though the tool is designed to be mobile friendly, it’s responsive layout for mobile is not as user-friendly as the desktop visualization of connected keywords. The desktop is a far more superior user experience. The list function still proves to be useful in generating an alphabetical list of ideas.

5 Books to Avoid Burnout, Inspire Happiness and Prepare for Success.

5 Books to Avoid Burnout, Inspire Happiness and Prepare for Success.

As a child, my parents would take me to visit my great grandparents in Tuscaloosa, Alabama during the Summer.

There were only two TVs in the house. The one I was allowed to watch only had about four black and white channels where Clifford the Big Red Dog was definitely a sad shade of charcoal.

Needless to say, I grew fond of reading very quickly in my youth–pouring through pages of a handful of books each day during our visits. I am thankful to have had the experience as I have used reading as a means of lifting myself out of nearly every situation since.

Inspired by thoughts of those long quiet summers when I would cheat my way into passing the time, it seems fitting and comical after all these years that I recently went viral with this Tweet which has been retweeted nearly 12 thousand times.

I will say it again: Books are the cheat code to life.— Tirzah Moneé Johnson 🌻 (@TirzahMJ) March 11, 2019

In 2015 I recall a time where I was burnt out.

I had goals but I lacked a clear vision of what was next for me and my career and my cheat codes to life found me by way of my thoughtful aunt. She bought me a stack of books for Christmas and I was beyond excited!

I spent all of the next few weeks pouring through the pages and taking in every line as if I was back with Grey Clifford.

The books were almost all about women entrepreneurs creating the life of their dreams.

I was two months away from starting my graduate’s degree program for Innovation & Entrepreneurship, worried about if it was a waste of money to pursue a second degree, and someone drops a beautifully wrapped box of “You got this shit. Make it happen.” in my lap.

Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur

‌You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life.

‌Fearless & Fabulous: 10 Powerful Strategies for Getting Anything You Want in Life.

‌Boss Women Pray: 31 Prayer to Increase Your Success & Spirit: The Comprehensive Prayer Guide for Entrepreneurs & Women in Business.

The seven spiritual law of success: A Practical Guide to the Fulfillment of Your Dreams.

I knew I was making the right decision. Here are a couple more of my favorite tools that have brought me back to a place of peace when I have reached a place of uncertainty:

Panda Planner Pro: Productivity Planner

Building an Empire: Social Media Success Planner

(TirzahMJ.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.)

Girls Who Code Stockton

Girls Who Code Stockton

Yesterday I had the opportunity to give back in my own city of Stockton and speak at a Girls Who Code event. This is something I’ve wanted to do for years! I’m happy that it happened in the city that raised me. The response from the staff, students, and parents was amazing.

(Special thanks to Brenda Amboy for connecting me with the program.)

Let’s talk stats:

  • There is one woman developer for every nineteen men.
  • Only 1-3% of those women are women of color depending on the job function.

Plot twist—many teams are less than 15 people.

As a result, most women do not work in a team with other women who can mentor them directly in their position.

Women Need Women Mentors!

I was lucky to have my mom as an example of a woman in tech but most of my mentors were male. I appreciate them but I also want to thank Cristina Robinson, for being the woman who pulled me up with her and took me under her wing when I was just getting started.

Fighting Imposter Syndrome

I have grown into my role but even after 8 years, I am still confronted with awkward moments of imposter syndrome. When I introduce myself as a developer I’m still told things like, “wow, you don’t look like one” or asked things like “how did ‘we’ get you in here?” at conferences.

I walk in the door knowing I am going to stand out as an exception, not the rule, so naturally, my brown skin has thickened over the years.

As isolating and frustrating as it may be there’s still power in knowing I can write my own ticket out the corporate glass ceiling. I feel that I and other women in tech have a responsibility to run our race and to pull more women up in the next round.

When I look at women like Paty Ventura, Lady Christian Havens, Leticia Campaz, Kayla Ervin, Jessica Cranfill, Vanessa Gray I know things are getting better but we have to keep pulling young women up.

My personal mission

I refuse to let my sister or little cousins walk into conferences as a token, feeling the need to fight for their voice to be heard at the table, or be undervalued by corporate America regardless of their education or level of experience.

My sister is 13 she’s learning to podcast, owns an online necklace business, is learning to blog and find her voice. I didn’t force her to do things, she’s inspired and asks questions I just send her links to the resources.

Tech is one of the most empowering skills you can expose your girls to because they can start where they are.

There is always room to grow and as long as they have a computer & internet access there is an opportunity. I started coding when I was 12! I got paid to design MySpace sites before I learned to drive.

All this to say, if you want your girls to start learning to be their own bosses, start teaching them how to code. Teach them young.

It’s a ticket to independence.

Special thanks to Tom Gerber the Director of Information Technology for Housing Authority County of San Joaquin and Mayor Michael Tubbs for starting the initiative.

For more about the initiative check out hacsj.com/connecthomesjc

Visit the Girls Who Code to donate to their efforts.