Photo by from Pexels

336 million people are active on Twitter

Fun Fact: 12k of them retweeted my viral post. That’s 3.5% of Twitter.

Entrepreneurs and Small Businesses Can Use Twitter to:

  • Communicate with your primary and secondary audiences/customers
  • Gather content ideas and keep track of the latest news, photos, videos, etc.
  • Connect your clients, authors, and other professionals
  • Promote their work
  • Conduct consumer research via the Analytics Dashboard. Convert your Twitter account to a Business Twitter account.

Know your audience

  • 40% of Twitter users are 18–29 years old
  • Twitter Mix: 25% Black, 25% White, 20% Hispanic
  • Over 20% of Twitter is college graduated
  • 42% of Twitter make $30k-75k

Before getting started

Consider if you should have both a professional Twitter profile and a personal Twitter profile or just a personal brand.

Introduce Yourself

Create a Soulful & Searchable Bio

  • Who are you?
  • What do you do?
  • Why are you someone people should follow?
  • What are 2–3 popular hashtags relative to your industry?

Action: Take 5 minutes to create your Soulful & Searchable Bio

Create Twitter Lists

Lists allow you to organize the people you follow by category so that you can easily see what subjects are trending in a specific subject

Use the settings icon that appears on each image of a person you follow to add a person to a specific list/create a list.

Sharing is Caring

Create Soulful & Searchable Content

  • Use hashtags (#). Tweets with hashtags generate 33% more engagement. Tweets with 1 hashtag perform better by 69% than posts with two.
  • Tag other account handles(@).

Action: Tag me @TirzahMJ on Twitter if you are finding this article helpful.

  • Promote hashtag-friendly events. #YHCBrunch is mine.
  • Tweets with the most engagement are 71–100 characters
  • Use line breaks to grab people’s attention.
  • To boost your following quickly, go live using Periscope. Tweet 30 minutes before to go live to let people know what topic you will discuss. Then sign on when you’re ready to start a live conversation with your audience.
  • Unlike other social media platforms, you can tweet up 30+ times a day without upsetting your audience as long as you are providing value. Share a lot of content(even if it is not your own)
  • Put links 25% of the way into your tweet to optimize for engagement and use a URL shortener like to keep things professional.
  • Include photos on your posts to boost engagement by an average of 34%.
  • Use verbs & adverbs in your tweets. Use to be sure your content is concise.

Unspoken Twitter rules

First Rule of Twitter. You Don’t Talk About Twitter.

  • DON’T YELL AT PEOPLE!! Only use one exclamation mark in your posts and leave the caps lock off. It causes anxiousness, and not in a good way. You can add one at either the end of your first sentence or the end of your last.
  • Do NOT write “Check out my latest …” or “Click here” ever. Get straight to the point.
  • Do Not talk about yourself too much in your tweets. Twitter is passive-aggressive and will pass on hard sells.
  • Don’t @ people unless you are adding value to the conversation.
  • End as many tweets as you can with a call to action or a question. This will boost your engagement
  • Do not be overly negative. People use social media as a means of escapism. Being critical is fine, but negativity isn’t beneficial for growth.
  • Be someone you would want your children/siblings to look up to. You never know who you are inspiring.

For best results, posts on Mondays-Fridays from 8am-10pm

Thanks for reading! Need help creating an actionable goal plan? I am a business and tech accountability coach. Book a call with me to get started:

What questions do you have about Twitter? Ask below.


Demographics of Social Media Users and Adoption in the United States. (2018, February 05). Retrieved March 23, 2019, from